Here is the concept I pitched for ESPN+ College Sports Campain. The campaign was to be designed in a way that colors would be customizable on-demand. It would allow our campaign to reach the viewer on a more personal level while keeping the artwork of the campaign reusable for a variety of media and other targeted audiences. The artwork's purpose is to show in a heroic way all of the sports available on ESPN+ all year around.
Layout targeting the Florida Gators' fans:
Layout targeting the Penn State's fans:
Rough motion test referencing anime-style animation techniques, a mixture of 2D and 3D animation.