I was given the opportunity to pitch for the 2021 marketing campaign for MLS on ESPN +. I was excited to find out my concept won the pitch which later allowed me to oversee the entire production of the campaign. I was also involved in the kinetic type animations, the color correction, and all of the 3D animation on the project.
Director's 30 sec cut:
Style Frames
![](https://cdn.myportfolio.com/9fedd26ff4c98b3dcfb9829b3e051ab3/580f81e6-39e3-4e0e-b272-eccb3ec74392_rw_1920.png?h=1b542f483e83d0612952b169fabf5d21)
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R&D:
Below are test animations and examples of the techniques we used to create the animation.
For the Tune-In rig, I took advantage of the Essential graphic properties in After Effect to allow us to output 9 variations of the Tune-ins in 3 different aspect ratios all controlled within the same AE comp. That process made iteration and versioning a very fast process.
As for the 3D part of the project, We used animated textures from After Effect and played with spline dynamics in C4D. I also used Redshift's volumetric lighting to create a couple moody scenes.
![](https://cdn.myportfolio.com/9fedd26ff4c98b3dcfb9829b3e051ab3/8a5edef9-7e85-4b18-bae0-98663523a5f5_rw_1200.gif?h=1b3c84c70455fab9a905c2cb9fb19b09)
![](https://cdn.myportfolio.com/9fedd26ff4c98b3dcfb9829b3e051ab3/d41bca1b-0fdb-4cf1-a1bc-e3f5b6a54d5e_rw_600.gif?h=f9a40814e27dd2772e043fd616660041)
![](https://cdn.myportfolio.com/9fedd26ff4c98b3dcfb9829b3e051ab3/54edcac9-508c-4077-b107-d9cc8413558b_rw_1200.gif?h=855edac9f5ca9681c37ff717807fc8b5)
![](https://cdn.myportfolio.com/9fedd26ff4c98b3dcfb9829b3e051ab3/c059538a-5ec1-4a31-94c0-ea41cb83050e_rw_1200.gif?h=fb5730f5863c03aed78f80b5480292e0)
![](https://cdn.myportfolio.com/9fedd26ff4c98b3dcfb9829b3e051ab3/ecf1baac-a32a-48d8-a8c2-fa3d4b5063de_rw_1200.gif?h=d07d805dcb5d85041ae6502ef402ae14)
![](https://cdn.myportfolio.com/9fedd26ff4c98b3dcfb9829b3e051ab3/382c9358-bc06-425f-a8e3-3e398bb5e0a9_rw_1200.gif?h=41f49f1f9a83e1a9483927b5921603f5)
Credits:
Creative Director: Deborah McGuffey, Frank Lee
Art Direction: Alexis Wuyts, Rudy Calderon
Editor: Josh Saxby
Copyrighter: Taylor Smith
Animation: Alexis Wuyts, Amanda Lopes